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Frequently Asked Questions

Everything you need to know about our Google Ads management services and how we help your business achieve predictable growth through paid search.

Getting Started

We typically recommend a minimum ad spend of $2,000 per month to ensure enough data for optimization. This allows us to run statistically significant tests and scale your campaigns effectively.
Initial results (improved click-through rates, better Quality Scores, and early conversions) usually appear within 2–4 weeks after launch, once the learning phase completes and we have 50–100 conversions worth of data. Meaningful scaling and consistent profitability often take 2–3 months, depending on your industry competition, website conversion rate, and ad spend level. We focus on steady improvement rather than overnight wins.

Pricing & Fees

Our management fees are structured using a hybrid model for fairness and alignment:

  • A base flat fee (typically $750–$1,500/month depending on campaign complexity), plus
  • A percentage of ad spend (usually 10–15%, with a minimum monthly fee floor of around $750–$1,000). For example: If your monthly ad spend is $5,000, the fee might be $1,000 base + 10% ($500) = $1,500 total. Larger spends ($20,000+) often see the percentage drop to 8–12%. This incentivizes efficient scaling while covering our work on smaller accounts.

Yes, we charge a one-time setup/onboarding fee ranging from $500–$2,000 (most commonly $750–$1,500), depending on account complexity. This covers:

  • In-depth keyword research & competitor analysis
  • Account structure build-out
  • Conversion tracking & analytics setup
  • Initial ad copy & landing page recommendations
  • Migration (if taking over an existing account) We sometimes waive or reduce this fee for high-budget clients or clean existing accounts that require minimal restructuring.

Reporting & Access

You receive detailed monthly performance reports (sent by the 5th–7th of each month) covering key metrics: clicks, impressions, CTR, conversions, CPA, ROAS, spend efficiency, top keywords/ads, and strategic recommendations. Many clients also get weekly snapshot emails or access to a live dashboard (e.g., via Google Data Studio/Looker Studio or agency platform) for real-time viewing. We schedule monthly strategy calls to review results and plan next steps.

Yes — you always retain full ownership and administrative access to your Google Ads account. We request manager access (MCC link) only, which allows us to manage campaigns without owning the account. You can remove our access at any time, and all historical data, pixel tracking, and billing stay under your control. This ensures transparency and easy transition if needed.

 

Still Have Questions?

Our experts are ready to discuss your specific business
goals and how we can tailor a strategy for you.

Book Free Call

Still Have Questions?

Our experts are ready to discuss your specific business goals and how we can tailor a strategy for you.

Book Free call

ClickSpark is a premier Google Ads agencydedicated to scaling e-commerce and SaaS brands through radical transparency and data- driven performance.

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